Our Story

Hi there! I'm William Rivera, Founder here, and I'm thrilled to welcome you to S.A.C. Fire Co. – a place where passion, creativity, and innovation converge! As a lifelong learner and educator, I've embarked on a remarkable journey that has led me to create immersive experiences designed to inspire and uplift others. At the heart of my artistic endeavors lies my love for spinning poi, a mesmerizing art form I have been practicing for eight years. I've developed a unique style that incorporates tech poi, body tracing, patterns, and free flow and a deep appreciation for magic in the way the prop moves through space, creating a dynamic visual symphony that captivates the senses. But my passion for the arts extends beyond the stage. As a published poet, I find joy in crafting evocative and thought-provoking pieces that explore the depths of the human experience. Through my writing, I invite readers to embark on a journey of self-discovery and reflection, connecting with the universal themes that bind us all together.

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At SacFireCo, we believe that everyone has the potential to create something amazing. So, if you're ready to embark on a transformative journey, I invite you to join us at SacFireCo. 

Let's Ignite Creativity Through Art, Together!

Austin Hall is a multi-talented artist and entrepreneur based in Northern California. As the Co-Founder of S.A.C. Fire Co., he brings his passion for craftsmanship and performance to the forefront of the company's mission. Austin is a skilled leatherworker, creating unique, handcrafted pieces that showcase his attention to detail and artistic vision. His dedication to his craft is evident in every item he produces.

When he's not working with leather or leading Sacfireco, Austin can be found behind the decks as a DJ, spinning a diverse range of genres that keep crowds moving and energized. He is also an accomplished performer, specializing in poi, staff and many other props! Austin has showcased his mesmerizing abilities at numerous local events across Northern California.

As a Co-Founder and Chief Of Operations of Sacfireco, Austin plays a crucial role in shaping the company's direction and vision. His entrepreneurial spirit and creative drive have been instrumental in establishing Sacfireco as a leading force in the industry. With his dedication to his craft, his ability to captivate audiences, and his leadership skills, Austin Hall is a dynamic and versatile artist and entrepreneur who continues to make his mark on the creative scene.

My name is Ricardo Castro, a dedicated part-time phlebotomist  and tattoo artist. deeply invested in the realms of art, self-expression, and community service. Driven by the desire to care for others, I've built a fulfilling career in the healthcare industry. As a licensed EMT and phlebotomist with five years of experience, I've had the privilege of assisting over 4,000 patients, working with esteemed organizations like BioLife, NorCal Ambulance, and AMR. As a passionate tattoo artist, I am dedicated to expanding my skills and bringing creativity to my community. My love for the arts drives me to continually refine my techniques and explore new styles. I strive to make a positive impact on the creative landscape of my community and to positively contribute to society, while securing a promising future for my loved ones.

HI, I am Jordan Hindo, also known as Zenchant! I make fun electronic music, and design websites, like the one you are on today! Some of my hobbies include Poi spinning, and 3D Graphic Design. 

Dylan Rozhon is a self-taught, homegrown artist hailing from Amador County, California. Raised in Pine Grove and then moving to Sacramento in late 2010, Dylan Rozhon specializes in stylized graffiti and esoteric art, as well as being a DJ, beat producer, writer, photographer, and father. He has worked with the Sacramento Kings and is an affiliate. He currently resides in Oakland, California, where he works doing sound stage management, graphic design, and web design.